Start a Business

How to Start a Business

Starting a business is something you may or may not have wanted to do for quite a while, but  every time you want to start something happens and you postpone. Procrastination is one of the biggest dampers on reaching success. I noticed that many of the successful people I know do things NOW. They dont wait, if it needs to get done they dive in and do it.

If you are ready to start your business you have to do your homework. Do research on the idea you have and pitch it to a few friends. Consider their opinions you not obligated to listen to them, their opinions and questions prepares you to answer market queries. So, consider their opinions and find solutions before you go-to-market.

Don’t forget to ask yourself a few questions:Start your business

  • Who is my competitors and what is their market  position? (Are they making money)
  • Does my product or service meet the demand and can I meet the supply?
  • Where does my business fit into the market?

After you have done your homework or business research it’s time to put together a plan or road map on how to reach your goals or objectives. Bear in mind the business plan you are putting together is your plan and road map not for investors or prospective business partners. For samples and templates you can have a look at If you need some assistance we can assist.


Starting your business does not have to cost a fortune but you will need to invest time and money. Calculate what percentage you can afford to allocate to your business monthly, why not start saving while you in planning phase. You will need operating and marketing costs for your business to run.

Once you have decided what your business will do and you have compiled a set of business objectives use these objectives to develop your business name and mission statement. You can register your business at CIPC   or you can ask us to register it for you and receive a free logo design. You will need a list of four names in order preference, your business address and a certified copy (PDF Format) not older than 3 months.

Your company registration can take from 2 to 24 days, we advise during this period you get started on your marketing materials. You will require a range of business tools that include; a domain and monthly hosting, website, business cards, a digital letterhead, company profile, email address and signature. You will also require sales and marketing tools that drive customers to your business like a flyer or brochure.

Strategic Digital Marketing offers business development solutions which include sales and marketing strategies to suit your start-up business needs.

Start your business

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About the author: SDM: Business Solutions

Natasha's experience includes four years in a Client facing role and seven years within an integrated marketing and business development role. Her combined eleven years experience as a hybrid (digital and traditional marketing/advertising)ensures innovative creative campaigns that result in a return on investment. She holds a PR Management qualification obtained at BBC, while satisfying her curiosity in paper making. She then embarked and ensured she understood the fundamentals of negotiation and enrolled at the Gap Negotiation School. Later, she pursued integrated business processes and growth strategies for small businesses. After, completing her diploma in Digital marketing, she embarked on learning Wordpress, Adobe creative suite and social media marketing management. She has certified in Advanced Google Analytics and Google Tag management and is currently completing her BCom but has a keen eye on UX/UI Design. She belongs to the IMA: Internet Marketing Association, ASA: Strategic Marketing Association and IMM: International School of Marketing.

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