Market Effectively: Co-Brand

Some call it co-branding others call it brand partnerships or short term joint ventures! What ever it’s called the basic definition does not change. Co-Branding is when two brands offer beneficial services to the same target market thus complimenting each other and providing the client with an effective service experience.

By planned effective implementation this form of branding could drastically increase the marketing activities in turn client reach. By co-branding companies essentially half the investment cost for the same return. Not all available marketing tools are effective when we evaluate co-branding.

We have listed some effective tools that could work:

  • PPC: Development of one ad, increase the reach by splitting the spend. Eg: A plumber and electricians ad may read, Emergency Plumbing | Electrical Call: 081 245 7031 | 065 831 1887
  • Printed Flyer Distribution: Distribution to one targeted area, Jpegs per individual Social Media Pages
  • Affiliate referral programs: When the client is referred by the branding partner an additional discount could be offered.
  • Digital Display Screens: Co-branded videos shown to 150+ niche consultancies.
  • Co branded video or App development.

At SDM our core function is to develop customised 360 degree solutions that grow your business (short or long term). Once, we have developed a plan we have inhouse capabilities to implement or we reffer you to our partners. give us a call or drop an email if you require a consultation.

: 081 245 7031 | 065 831 1887 or drop an email info@strategicdigitalmarketing.co.za if you require a consultation.

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About the author: SDM: Business Solutions

Natasha's experience includes four years in a Client facing role and seven years within an integrated marketing and business development role. Her combined eleven years experience as a hybrid (digital and traditional marketing/advertising)ensures innovative creative campaigns that result in a return on investment. She holds a PR Management qualification obtained at BBC, while satisfying her curiosity in paper making. She then embarked and ensured she understood the fundamentals of negotiation and enrolled at the Gap Negotiation School. Later, she pursued integrated business processes and growth strategies for small businesses. After, completing her diploma in Digital marketing, she embarked on learning Wordpress, Adobe creative suite and social media marketing management. She has certified in Advanced Google Analytics and Google Tag management and is currently completing her BCom but has a keen eye on UX/UI Design. She belongs to the IMA: Internet Marketing Association, ASA: Strategic Marketing Association and IMM: International School of Marketing.

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